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Zephyr Institute, Inc.

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August 8, 2018
Zephyr Institute

Producing the Good Life: Media Industries and the Business of Cultural Enrichment

In this conversation, MJM CEO and multimedia producer explored the unique purpose and obligations of a media business.

Time & Location

August 8, 2018
Zephyr Institute
560 College Ave, Palo Alto, CA 94306, USA


In an essay written for a private gathering of industry professionals and cultural entrepreneurs, author John Seel defined culture in the following manner:


“Culture is the governing ideas and images that shape a society’s understanding of reality. It finds its expression in our personal aspirations about what constitutes the good life as well as in the stories we tell about it. It forms the invisible matrix of meaning that frames our thinking, guides our actions, and informs what we make. We make culture, but more importantly, culture makes us.”


Of the myriad institutions that constitute civil society, few--if any--are as influential as the media. Comprised of multiple industries ranging from news reporting to marketing to film and TV, the media consists typically of for-profit businesses whose products shape--or perhaps, are--culture. Given the uniquely powerful role of the media, what are its specific duties to the common good? What unique business challenges do media organizations face? How real is the tension between “doing good” and “doing well”? In this dialogue with Mark Joseph, CEO of MJM Entertainment and multimedia producer, we will focus the above questions on the film industry, with an eye to elucidating the unique purpose and obligations of a media business.


This event is sponsored by the Zephyr Institute’s Center for the Study of the Professions, Moral Purpose, and Public Duties. We help Stanford students and Silicon Valley professionals explore questions pertaining to the nature of the human person and the common good vis-a-vis their professional vocations.




Film Producer, Author, and Founder/CEO, MJM Entertainment

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