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Zephyr Institute, Inc.

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June 21-22, 2019
Stanford Faculty Club and Zephyr Institute

Philosophy of Beauty and the Business of Storytelling Workshop

A conference for humanities & business students interested in entering the media industry.

Time & Location

June 21-22, 2019
Stanford Faculty Club and Zephyr Institute

Transportation & Accommodation

Meals and lodging were provided by the Zephyr Institute, and transportation costs (flights and ground transportation) were reimbursed up to $350.

Required Information

Description

Stories are the currency of culture.

 

Author and cultural entrepreneur John Seel defines culture in the following manner:

 

“Culture is the governing ideas and images that shape a society’s understanding of

reality. It finds its expression in our personal aspirations about what constitutes the good life as well as in the stories we tell about it. It forms the invisible matrix of meaning that frames our thinking, guides our actions, and informs what we make. We make culture, but more importantly, culture makes us.”

 

The media—comprised of multiple industries ranging from news reporting to marketing to film and TV—consists of for-profit businesses whose products are the stories that constitute our culture. But what makes a story beautiful—meaningful? Is it even necessary to tell stories that are deep, profound, and true and, if so, why? What are common business challenges to meaningful storytelling, and what are potential solutions? How might recent technological advancements, such as the rise of virtual and augmented reality technologies, affect meaningful storytelling?

Speakers

DANA GIOIA

DANA GIOIA

California Poet Laureate and Former Chairman of the National Endowment for the Arts

CHARLIE ECHEVERRY

CHARLIE ECHEVERRY

Founder & Managing Director of Black//Brown Collective

BOBETTE BUSTER

BOBETTE BUSTER

Professor of the Practice of Digital Storytelling, Northeastern University

ENRIQUE FUSTER

ENRIQUE FUSTER

Professor of Theory and Film History and Professor of Screenwriting, Pontifical University of the Holy Cross, Rome

MARK JOSEPH

MARK JOSEPH

Film Producer, Author, and Founder/CEO, MJM Entertainment

CHRISTIAN MCGUIGAN

CHRISTIAN MCGUIGAN

Chief of Staff, Trustwork and President, Trustwork Media

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