Philosophy of Beauty and the Business of Storytelling Workshop
Fri, Jun 21
|Zephyr Institute
A conference for humanities & business students interested in entering the media industry.


Time & Location
Jun 21, 2019, 10:00 AM PDT – Jun 22, 2019, 5:00 PM PDT
Zephyr Institute, 560 College Ave, Palo Alto, CA 94306, USA
About the Event
Stories are the currency of culture.
Author and cultural entrepreneur John Seel defines culture in the following manner:
“Culture is the governing ideas and images that shape a society’s understanding ofreality. It finds its expression in our personal aspirations about what constitutes the good life as well as in the stories we tell about it. It forms the invisible matrix of meaning that frames our thinking, guides our actions, and informs what we make. We make culture, but more importantly, culture makes us.”
The media—comprised of multiple industries ranging from news reporting to marketing to film and TV—consists of for-profit businesses whose products are the stories that constitute our culture. But what makes a story beautiful—meaningful? Is it even necessary to tell stories that are deep, profound, and true and, if so, why? What are common business challenges to meaningful storytelling, and what are potential solutions? How might recent technological advancements, such as the rise of virtual and augmented reality technologies, affect meaningful storytelling?
Transportation & Accommodation
Meals and lodging were provided by the Zephyr Institute, and transportation costs (flights and ground transportation) were reimbursed up to $350.
Required Information
Completed application form
Resume
Speakers
DANA GIOIA ’73 G’77 - California Poet Laureate and Former Chairman of the National Endowment for the Arts
CHARLIE ECHEVERRY - Founder & Managing Director of Black//Brown Collective
BOBETTE BUSTER - Professor of the Practice of Digital Storytelling, Northeastern University
MARK JOSEPH - Film Producer, Author, and Founder/CEO, MJM Entertainment
CHRISTIAN MCGUIGAN - Chief of Staff, Trustwork and President, Trustwork Media
ENRIQUE FUSTER - Professor of Theory and Film History and Professor of Screenwriting, Pontifical University of the Holy Cross, Rome